KD IS NOT NICE
This 3D retail experience campaign was created for the launch of NBA player Kevin Durant’s fifth Nike shoe, the KD V.
View the commercial • HERE • . (Created by Wieden and Kennedy)
For this project I was part of a team of four retail experience designers. As a team we executed on this campaign in five weeks. Below are shots of the campaign from various Footlocker store locations across the nation.
The art direction concept for this project was to show Kevin Durant as a detective and double as the suspect for the crime of too much dunking. A comedic, yet interesting direction for a shoe campaign that turned out spectacular. See the shots from various Footlocker locations below. Note: poster imagery was created by Wieden & Kennedy.