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KD IS NOT NICE

Although this project was different than the usual digital realm I spend my time in, it was a great experience that I must share. This retail experience campaign was created for the launch of NBA player Kevin Durant’s fifth Nike shoe, the KD V.

For this project I was part of a team of four retail experience designers and my role was to help execute the vision of the experience by making it as immersive as possible. As a team we executed on this campaign in five weeks. Below are shots of the campaign from various Footlocker store locations across the nation.

The art direction for this project was to show Kevin Durant as a detective and double as the suspect wanted for the crime of too much dunking. A comedic, yet interesting direction for a shoe campaign that turned out spectacular. See the shots from various Footlocker locations below. Note: poster photography was provided by Wieden & Kennedy.

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Go Team!

Although this project was not in the realm of interfaces and technology; it was in the realm of experience design. This project was very fun to be a part of and collaborate with the team.

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