Ardea Branding
Ardea Mountain Gear is inspired by the elegance and strength of a genus of herons often referred to as the Great Herons. These are powerful birds with large spear-like bills, long necks and long legs. Although these birds are predatory, they hold a sense of beauty and pride in their stature. The bill of the bird is its tool for daily survival, just like an ice climber. The head of the ardea heron along with the shape of an ice axe was paired to create the head symbol of the mark. Paired with hand rendered type, the Ardea Mountain Gear brand serves the highest caliber of outdoor mountain enthusiasts.
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Concept
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Construction
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Colors
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Comprised of cool tones and mossy hues this palette offers the colors of the Tundra and North Regions of the world. Here a climate of colder temperatures and a wintery hues are the primary challenge for the Ardea genus.
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Typography
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A classic yet classy typeface used to give structure and simple compliments to a minimalist mountain gear climbing company
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Collateral
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Website
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